I emailed this to Nick yesterday re: his initial descriptions of his work.

"In seeking out internet advertisements I am doing the opposite of what internet users have trained themselves to do since the inception of internet advertising which is to ignore such ads. As fast as advertisers devise new ways of making “impressions” on users, users adapt to these tactics and become immune to them just as quickly."
- relates to: topology, the eyes constructing a surface of vision (which could be viewed as a kind of material---the surface painted over and presented to the mind by the roving, editing, slap-dash eye)
- so maybe---is the kind of surface you've composed what we're actually "seeing"?
- and in general, if this is what we see, or if these pieces speak to what we might be not-seeing, are we seeing anything at all? the choice you've made to inundate our eye with streaks of color---formless, information-less---reminds me not only of the hectic overload of ads, and the sometimes-necessity of self-editing them (for sanity's sake) but of the anxiety this implies, i.e., am i getting anything at all? what information am i missing if i can unwittingly edit my informational intake, even as i spend a long time "reading" a page?

"analyze their aesthetics," going out to the garbage patch to see it
- i don't think you're analyzing the aesthetics of the ads, or holding them up to the light, or "going out to see them" a la the patch---that project would be like a shitty andy warhol diptych thing, don't you think? i think what you're analyzing here is sight and sight as orienting us in and creating our understanding of online space. the object here seems to be sight itself, not what is seen (although you talk about vision through re-formulating what we see/don't see).
i think this could relate to some writing i'm doing about the internet as a text, and text (and as an extension, banner ads) as space


"and perhaps create beautiful images out of compositional elements that are otherwise intuitively ignored by the eyes of internet users."
- i think you're creating beautiful images that SHOW blindness in a really cool, seemingly-contradictory way. like, what we see is an illustration of intuitive ignorance/blindess.